$3.3m Loss as Brilliant Earth Customers Spend Less

Brilliant Earth, which sells both natural and lab grown diamonds

Brilliant Earth, the US-based “ethical jeweler”, reported a $3.3m net loss for the first quarter of 2025, as customers opted for less pricey goods.

The total number of orders rose by over 12 per cent (40,525 to 45,535) but the average value fell by more than 14 per cent ($2,402 to $2,062).

Brilliant Earth, which sells both natural and lab grown diamonds, said net sales were down 3.5 per cent to $93.9m.

“We’re pleased with our first quarter performance, which demonstrates the continued strength and resilience of our business model as we delivered our 15th consecutive quarter of profitability as a public company,” said CEO Beth Gerstein, referring to its adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) of $1.1m, rather than its $3.3m GAAP (Generally Accepted Accounting Principles) net loss.

Gerstein said Q1 engagement ring sales had increased year-on-year, fine jewelry bookings had enjoyed a double-digit boost and sales in the two weeks to Valentine’s Day broke company records.

Brilliant Earth, based in San Francisco, California, and Denver, Colorado, was founded as an online-only business in 2005 and went public in 2021. Since then it has opened 41 bricks and mortar stores.

Source: IDEX

Swarovski Debuts New Lab-Grown Diamond Colors

The 16 new Swarovski colours

Crystal brand Swarovski introduced 16 new synthetic-diamond colors at Paris Haute Couture Fashion Week.

The new hues fall into four creative categories in which Swarovski claims to play a role, it said last week. Each of the four areas — fashion, art, music and architecture — includes four colors of cushion-cut lab-grown diamonds.

Every category in the collection is led by a “hero” color. These include Androgyny Flamingo for fashion, Cubist Sky for art, Heavy Metal Cherry for music, and Gothic Cognac for architecture. Some of the other colors in the collection are Punk Lipstick, Surrealist Butter, Draped Fire and Electro Arctic.

The stones showcased in Paris range from 1.25 to 2.50 carats, while the 16 colors will be available at stores in 0.25- to 1.50-carat sizes.

“I’d like to think that these stones have endless potential, and are able to bring any idea to life,” said Markus Langes-Swarovski, a member of the Austrian jeweler’s executive board. “The colors, cuts and sizes are created to inspire jewelry that has never been made or even dreamed of. It’s a toolbox of unlimited creativity.”

Swarovski first launched laboratory-grown diamonds in 2018.

Source: Diamonds.net