ALROSA has sold its 6.21-carat cushion cut fancy intense pink purple diamond to Larry West, a New York-based collector of exclusive pink diamonds.
The stone originates from Yakutia, where it was discovered and polished by ALROSA.
For over 40 years, Larry J. West, the owner of New York’s L.J. West Diamonds, has been searching for an extraordinary natural color diamonds. His collection has been featured in Natural History Museum of Los Angeles County and at auctions worldwide.
“As global production declines, pink diamonds will become rarer and thus more valuable,” West said in a statement.
To establish provenance, the collector received an electronic passport from ALROSA that includes a detailed visual history of the diamond’s extraction and production, as well as information about the craftsman’s background.
As part of the company’s traceability initiative, a short film is automatically generated on ALROSA’s digital platform based on information about each diamond available for purchase.
In September, ALROSA hosted its annual auction of colored stones in Hong Kong and sold over 200 diamonds. All stones sold at the auction were accompanied by a digital passport that contained information about the diamond’s origin.