Graff has opened its biggest store in North America, at the Fontainebleau Las Vegas luxury resort and casino.
The 3,300sq ft showroom is second only to the flagship Graff in Paris, at 3,700sq ft.
Graff, founded in 1960 by British jeweler Laurence Graff, is recognized as one of the world’s most prestigious luxury jewelers.
CEO Francois Graff (Laurence’s son) said: “The opening of our new salon at Fontainebleau Las Vegas represents a pivotal moment for Graff in North America, a testament to our continued success and commitment to expansion across the region.”
The Las Vegas store is the brand’s 10th location in North America. It has more than 50 worldwide.
The new showroom features a serpentine counter with angular displays inspired by diamond facets, a bespoke bridal area with engagement rings, wedding bands, and bridal jewelry crafted from celadon wood and chiseled glass.
To celebrate the opening, Graff has curated a special selection of high jewelry featuring rare diamonds, emeralds, rubies, and sapphires.
Source: IDEX