Natural-Diamond Trade Hits Back at Pandora

Pandora jewelry, synthetic diamonds

Leading trade organizations have lashed out at Pandora’s recent statements about lab-grown stones, claiming the retailer misrepresented natural diamonds and caused harm to the industry.

Pandora announced it would no longer sell mined diamonds and would instead stock synthetics, linking the decision to its environmental goals. The launch of a lab-grown line will help “transform the market for diamond jewelry with affordable, sustainably created products,” the Danish jeweler asserted last week.

Pandora’s proclamation wrongly positioned lab-grown as an “ethical choice versus natural diamonds,” five jewelry groups said in a joint statement Friday. The signatories were the Responsible Jewellery Council (RJC), the Natural Diamond Council (NDC), the World Jewellery Confederation (CIBJO), the World Diamond Council (WDC) and the International Diamond Manufacturers Association (IDMA).

The diamond industry employs tens of millions of people around the world, the organizations pointed out. The communities that benefit from the sector need its support “more than ever” given the hardship resulting from Covid-19, they added.

“The misleading narrative created by the Pandora announcement implying the natural-diamond industry is…less ethical and the impetus behind Pandora’s move to lab-grown diamonds, particularly given the inconsequential [quantity] of diamonds Pandora features in its collections, can have unintended but substantial consequences on communities in developing nations,” the groups said. “The industry organizations have called upon Pandora to support communities by correcting the record.”

Pandora used mined diamonds in about 50,000 of the 85 million pieces it created in 2020, it said.

Pandora was not immediately available for comment.

Source: Diamonds.net

Pandora Taps Lab-Grown, Drops Mined Diamonds

Pandora has launched its first lab-grown jewelry line
Pandora Lab-Grown Diamonds

Pandora has launched its first lab-grown jewelry line and pledged to cease using mined diamonds in any of the company’s pieces.

The Danish jeweler will introduce the collection, Pandora Brilliance, in the UK on May 6, before debuting it globally in 2022, it said Tuesday. Pandora believes offering synthetics will make its products more accessible to a wider audience looking for more affordable and sustainable diamond jewelry, it explained.

“Pandora continues its quest to make incredible jewelry available for more people,” said Pandora CEO Alexander Lacik. “[Pandora Brilliance] is a new collection of beautifully designed jewelry featuring lab-created diamonds. They are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda. Diamonds are not only forever, but for everyone.”

As part of its effort to be carbon-neutral, Pandora will use synthetic diamonds that have been grown with more than 60% renewable energy. The jeweler expects to use stones made using 100% renewable energy by the time it launches the line globally, it noted.

The new collection includes rings, bangles, necklaces and earrings, each featuring a single lab-grown diamond ranging from 0.15 to 1 carat, with prices starting at GBP 250 ($347), Pandora added.

Source: Diamonds.net

Pandora in the Red as China Market Slows

Pandora store in HK

Pandora reported a loss in the first quarter following global store shutdowns amid the coronavirus outbreak.

The company posted a loss of DKK 24 million ($3.5 million), compared with a profit of DKK 797 million ($115.8 million) the previous year, the Danish charm maker said Tuesday. The loss was driven by the global shutdown of all the company’s stores during the period as the COVID-19 pandemic spread, particularly in China.

“The Chinese market was in many ways challenging for Pandora in [the first quarter],” the company noted. “Pandora started to close physical stores due to COVID-19 from late January, and the logistics of the online channel were also disrupted.”

Global sales fell 13% year on year to DKK 4.17 billion ($606.1 million) for the January-to-March period, the Danish charm maker reported Tuesday. Revenue in the US slipped 7% in local currency to DKK 935 million ($135.8 million), while sales in China plunged 61% to DKK 212 million ($30.8 million) in local-currency terms.

Prior to the closures, the company saw positive growth in the first two months of the year in key markets including the US, the UK, Italy, France and Germany. Total revenue was up 1% for January and February, as consumers responded to the company’s new brand marketing.

Online sales were also strong, primarily during the lockdown period, growing 29%, Pandora said. The online channel grew by triple-digit rates in April.

Sales have improved since the end of the quarter, as stores began to reopen, the company noted. Although markets in China reopened in March, traffic was still weak, but demand strengthened “substantially” in April.

“Traffic into the stores is gradually improving and is getting closer to a normalized level,” Pandora said. The company has hired a new general manager for the region to help turn around performance and establish Pandora as a “unique and well-known brand” in China. The jeweler has also begun to reopen stores in Germany.

Pandora is preparing a number of commercial initiatives it plans to roll out as soon as the market situation strengthens.

“The group is now preparing for the recovery after the pandemic, and our strong performance in January and February makes us confident in the underlying brand momentum,” said Pandora CEO Alexander Lacik. “We have implemented cost and cash initiatives to ensure that we have the necessary financial strength for a strong commercial comeback when demand starts normalizing.”

The company will not issue financial guidance for 2020 until the market stabilizes and it can provide meaningful information, it noted.

Source: Diamonds.net