Super-rich are investing in diamonds

Emerald Cut Diamond

Amid economic uncertainty, the super-rich are looking to ultra-rare precious gemstones as a ‘safe’ store for their wealth

Fine jewellery sales are seeming to weather the coronavirus crisis, thanks to lockdown proposals and demand for precious pieces to mark birthdays and anniversaries. Some jewellers report that people are spending more on gifts than usual, in lieu of ‘proper’ face-to-face celebrations.

And at the high end of the market, collectors are still investing in rare gemstones – sometimes seeing them as a safer store for their money than the volatile stock market or property.