More than €1 million in jewellery reportedly stolen from luxury diamond boutique near Place Vendôme

A high-profile De Beers jewellery boutique in central Paris has been targeted in an armed daylight robbery, with thieves reportedly escaping with jewellery valued at more than €1 million.

The robbery took place at approximately 11:15 am at the De Beers boutique on Rue de la Paix, close to the prestigious Place Vendôme, one of the world’s most recognised luxury jewellery districts.

According to French police reports, a group of four suspects arrived at the store carrying firearms, including assault-style weapons. They entered the premises and removed valuable jewellery within minutes before fleeing on motor scooters.

Although weapons were reportedly displayed during the robbery, no shots were fired and no serious injuries were reported.

A De Beers Group spokesperson confirmed the incident, stating that the company was cooperating with local authorities and that the boutique would remain temporarily closed while investigations continued.

The company also confirmed that support was being provided to employees affected by the incident.

Video footage circulating in French media reportedly shows several individuals dressed in black and wearing helmets outside the boutique, followed by motorcycles speeding away from the scene.

A high-profile target in the heart of Paris

Rue de la Paix is internationally recognised for its concentration of prestigious jewellery houses, luxury watchmakers and diamond retailers. Its proximity to Place Vendôme makes it one of the most prominent destinations in the global luxury jewellery trade.

The robbery once again highlights the security challenges faced by high-value jewellery retailers, particularly those operating in major international luxury shopping districts.

French authorities are continuing their investigation and attempting to identify and locate the suspects. The precise value and full extent of the stolen jewellery have yet to be independently confirmed.

For the international diamond industry, the incident is another reminder that valuable diamonds and fine jewellery require not only expert handling and authentication, but also stringent security throughout the supply chain.