Laurence Graff – The Diamond Certification Laboratory of Australia (DCLA)

Graff Opens Huge Store in Las Vegas

Graff has opened its biggest store in North America, at the Fontainebleau Las Vegas luxury resort and casino.

The 3,300sq ft showroom is second only to the flagship Graff in Paris, at 3,700sq ft.

Graff, founded in 1960 by British jeweler Laurence Graff, is recognized as one of the world’s most prestigious luxury jewelers.

CEO Francois Graff (Laurence’s son) said: “The opening of our new salon at Fontainebleau Las Vegas represents a pivotal moment for Graff in North America, a testament to our continued success and commitment to expansion across the region.”

The Las Vegas store is the brand’s 10th location in North America. It has more than 50 worldwide.

The new showroom features a serpentine counter with angular displays inspired by diamond facets, a bespoke bridal area with engagement rings, wedding bands, and bridal jewelry crafted from celadon wood and chiseled glass.

To celebrate the opening, Graff has curated a special selection of high jewelry featuring rare diamonds, emeralds, rubies, and sapphires.

Source: IDEX

41ct. Diamond Could Fetch Up to $5M at Christie’s

Christie’s will offer a 41.36-carat Graff diamond ring at its upcoming Geneva auction, predicting it could sell for up to CHF 5 million ($5 million).

The square emerald-cut, D-color, VVS1-clarity diamond, which is potentially internally flawless, is one of the top items set to go under the hammer at the November 8 Magnificent Jewels auction, Christie’s said last week.

Several other diamonds will also take center stage, including an unmounted modified shield brilliant-cut, 101.27-carat, F-color, VVS1-clarity diamond. That stone carries a high estimate of CHF 3.5 million ($3.5 million). A pair of Art Deco modified pear brilliant-cut diamond earrings by designer Henri Picq will also be up for sale. The set, featuring one 15.39-carat, D-color, VS1-clarity diamond and one 14.85-carat, D-color, VS2-clarity stone, has an upper price tag of CHF 2.5 million ($2.5 million).

Other notable items include a cushion brilliant-cut, 20.08-carat, F-color, flawless diamond ring, estimated at up to CHF 1.5 million ($1.5 million). A pear brilliant-cut, 14.19-carat, D-color, internally flawless diamond ring has a high price of CHF 1.2 million ($1.2 million).

Those stones will join the Fortune Pink, a pear-shaped, 18.18-carat, fancy-vivid-pink diamond. The gem, which Christie’s claims is the largest of its cut and color to be offered at auction, is expected to bring in up to CHF 35 million ($35.1 million). The sale will also showcase royal jewels from the Bourbon Parma family and from the Thurn and Taxis family.

Source: Diamonds.net

Peace Diamond Sells For $6.5 million at auction

Named the Peace Diamond the 709 carat rough diamond is the 14^th largest ever recovered.

The rough diamond has sold for $6.5 million at an auction in New York, with all proceeds going to the impoverished Sierra Leone diggers who discovered it.

Sierra Leone will now be watched closely to make sure they see the social benefits from the sale of the diamond as the government promised.

The buyer of the Rough Diamond is Laurence Graff. One of the world’s top jewellers and founder of Graff Diamonds.

The Fascination by Graff

The Diamond Watch that effortlessly turns into an exquisite ring

Created by Graff Diamonds a London based jewellers founded in 1960.

Fascination is a diamond encrusted masterpiece piece which features a 38.13 ct pear shaped diamond which can be worn as a ring or inserted into a diamond encrusted watch bracelet with 152.96 cts of white diamonds.

Graff uses only the very finest diamonds, resulting in the creation of the most fabulous jewels in the world.

The Fascination will be on show at the BaselWorld watch fair in Switzerland, which begins tomorrow.