De Beers’ polished-grading unit has partnered with Hong Kong-based jeweler Luk Fook to produce co-branded diamond reports for the retailer’s customers.
The arrangement with the International Institute of Diamond Grading & Research (IIDGR) will enable Luk Fook to present customers with a magnified image of a diamond’s “light performance pattern,” giving them more information about the jewelry on offer, De Beers said Thursday.
The program, which launched Thursday in Hong Kong and Macau, will potentially expand to other parts of Greater China at a later stage, De Beers added.
“As customers continue to seek ever-greater confidence in diamonds, we are seeing increased demand from major diamond jewelry retailers for the innovative solutions that IIDGR can provide,” said Jonathan Kendall, the institute’s president. “This new initiative with Luk Fook highlights the rapid international growth we are seeing in the business, and we look forward to a long and successful partnership.”