Swiss watch exports slumped in December, with the US suffering its first drop in six months.
Total foreign sales were down 5.4 per cent year-on-year to CHF 2.033bn ($2.23bn) in what the Federation of the Swiss Watch Industry Exports (FHS) said was a “sharp contraction”. It’s the biggest drop since June 2024 (-7.2 per cent).
Sales in China continued their decline (down 19.0 per cent), ditto Hong Kong (down 6.4 per cent). Hong Kong is currently the second biggest market globally for Swiss watches and China is the third.
Exports to the biggest single market, the US, fell by 1.0 per cent during the month, ins spite of the holiday season, following on from a 4.7 per cent increase in November.
Among the top 15 markets, the only ones to show growth during the month were UAE (+0.6 per cent), United Kingdom (+5.8 per cent), Spain (+19.3 per cent) and Australia (+7.2 per cent).
The FHS said it recorded falls in all price segments, with the sharpest decline among watches priced at CHF 200 to CHF 500 ($220 to $550). The CHF 500 to CHF 3,000 ($550 to $3,300) segment held up better, declining by just 1.8 per cent.
Two new 36mm Explorers, one of them two-tone, headline Rolex’s 2021 introductions, released today. Other new models include a Daytona with a meteorite dial, a diamond-studded Day-Date with orange accents and a fully set Lady-Datejust
The Rolex Explorer two-tone in 18k yellow gold and Oystersteel.
The Explorer is sized down a notch to 36mm from 39mm. But it’s really back to the beginning – the Explorer was 36mm when it was introduced in 1963, which also bore the iconic 3,6 and 9 numeral placement. The two-tone 18k yellow gold and Oystersteel combo is new. The dial is lacquered now, in keeping with its notch up the scale into gold territory. Inside is the caliber 3230, featuring Rolex’s signature Chronergy escapement and a blue Parachrom hairspring, with a power reserve of 70 hours. $10,800
Rolex Daytona with meteorite dial in 18k white gold
The second new stunner from Rolex is out of this world in more ways than one. Not only is it likely to be even more unattainable than the standard Daytona at retail, but it has a solid meteorite dial. The 18k white gold version is the same size, same movement, same ceramic bezel, same Oysterflex bracelet as the standard model, but the meteorite dial somehow changes everything. It is now more than a sports watch, more than an investment piece. It is a fashion statement! There are also yellow gold and Everose gold versions, but this dial is more than perfect on the white gold version, which is priced at $34,050.
Diamond paved Rolex Day-Date 36 with coral enameled numerals and a coral alligator strap
Rolex is also demonstrating its metiers and gemsetting prowess with two jeweled watches this year: a diamond paved Day-Date 36 with orange enameled numerals and an orange alligator strap to match; and a fully set Lady-Datejust set with more than 500 diamonds – there are also turquoise and burgundy editions. The numerals on the Day-Date shine with the unmistakable glow of enamel. On the Lady-Datejust, the numerals are made of gold with a black PVD coating. The Lady-Datejust is set with 1,089 diamonds.
The Rolex Lady-Datejust is set with 1,089 diamonds
