De Beers Raises Marketing Budget to USD $140M
De Beers marketing spend this years is more than $140 million, This is the biggest De Beers push in a decade.
Diamonds
Upper-Girdle Facet
An Upper-Girdle Facet refers to a triangle-shaped facet that is positioned along the girdle of a diamond, specifically on the crown portion.
Wavy Girdle
A wavy girdle refers to a girdle of a diamond that is uneven in thickness or does not maintain a consistent, smooth plane all the way around the diamond’s circumference.
Trilliant
A Trilliant cut, also known as a trillion cut, is a diamond shape characterised by its triangle-like outline. This cut is typically symmetrical, with three sides and sharp, pointed corners.
Twinning Line
A Twinning Line is a specific type of diamond inclusion that appears as a line or ribbon of small marks, which can include pinpoints, feathers, clouds, and crystals.
Treated Diamond
A treated diamond refers to a diamond that has undergone artificial enhancement to improve one or more of its natural characteristics, typically either its colour or clarity.
Trigon
A Trigon is a unique feature found in some natural diamonds that is characterised by its triangular shape, often appearing as fine, concentric triangular lines or marks.
Toughness
Toughness refers to a diamond’s resistance to fracture or breaking when subjected to impact or stress.
Table
The table is one of the most important facets of a polished diamond, situated at the very top of the diamond, in the crown area.
Table Size
Table size refers to the measurement of the table facet of a diamond, which is the large, flat surface located on the top of the stone.