Threat to Profitability from Synthetic Diamonds says De Beers

The flooding of synthetic diamonds in the industry is threatening long term sustainability of Rough and Polished.

Bruce Cleaver Head of Strategy and Corporate Affairs said “duds” were threatening profitability. And the impact of synthetic diamonds is more severe when manufactures don’t disclose Synthetics to the market.

APA estimates total market value of synthetic diamonds at $9 billion.

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