The 5 C's, confidence

The Spark of Confidence

Confidence

A good reputable jeweller is the first step to an intelligent diamond purchase. Your jeweller should be knowledgeable about diamonds and help you feel comfortable making this important purchase.

Next, always insist on a diamond grading certificate from an independent and recognized grading laboratory. A reputable jeweller will gladly supply an independent grading report on the diamond. Why independent? This assures an unbiased and objective evaluation of the diamond. Often a conflict of interest may exist if the same person selling the diamond determines the grade. Why a laboratory? A good lab will have advanced equipment providing for a more accurate assessment. Certain characteristics, such as treatments and enhancements, will only be detected and disclosed by a specialist laboratory.

Without a diamond grading report, unscrupulous dealers are able to sell treated, poorly made and incorrectly graded diamonds to unsuspecting customers.

A diamond grading report should include a plotted diagram of your diamond and all significant characteristics, including cut, color, clarity, and carat weight. The report will also describe the diamond’s shape, exact measurements, proportions and percentages as well as grade the overall proportions, symmetry and polish. It should also comment on the characteristics like fluorescence, graining, and any notable characteristics of the diamond. A good laboratory will also determine whether the diamond has been treated. Treatments to enhance the colour and purity of the diamond significantly reduce the value of the diamond. By international standards, these treatments should be disclosed.

A certificate is an objective expert opinion. Certification of a diamond is a safeguard for the consumer as it is verification of your diamond's authenticity and specific characteristics. Therefore, the certification in itself is a valuable document.

Click here to learn about our certificates.

latest news

Thursday 18 May, 2017

DE BEERS TAPS INTO POLISHED DIAMONDS MARKET WITH FIRST-TIME AUCTION

Anglo American’s De Beers, the world’s largest rough diamond producer by value, has decided to begin selling its own polished diamonds in auctions for the first time in its history.

Wednesday 17 May, 2017

SOTHEBY'S SELLS THE APOLLO AND ARTEMIS DIAMONDS FOR £44.9 MILLION

Wednesday 10 May, 2017

US WOBBLE TAKES SHINE OFF PANDORA SALES

Pandora reported strong growth in the first quarter, but US store closures and sluggish mall traffic dented its performance stateside.

Sunday 7 May, 2017

IMPORTANT ADVICE ON HOW TO SELL YOUR DIAMONDS

If you are you considering selling your diamond, but feel as though you have no idea how or where to begin with the process?

Thursday 4 May, 2017

GEM DIAMONDS RECOVERS 80 CARAT ROUGH DIAMOND

Another D colour Type II diamond weighing 80 carats has been recovered.

Wednesday 3 May, 2017

THIS BLUE DIAMOND IS NATURAL—AND ALSO SYNTHETIC

The good news is, from everything we know, all lab-grown diamonds are detectable, and the detection devices are getting better and (somewhat) cheaper.

Tuesday 25 April, 2017

CHRISTIE’S TO OFFER 92CT. PENDANT

A 92.15 carat diamond pendant worth up to $20 million will lead Christie’s Magnificent Jewels auction in Geneva next month.