The 5 C's, confidence

The Spark of Confidence

Confidence

A good reputable jeweller is the first step to an intelligent diamond purchase. Your jeweller should be knowledgeable about diamonds and help you feel comfortable making this important purchase.

Next, always insist on a diamond grading certificate from an independent and recognized grading laboratory. A reputable jeweller will gladly supply an independent grading report on the diamond. Why independent? This assures an unbiased and objective evaluation of the diamond. Often a conflict of interest may exist if the same person selling the diamond determines the grade. Why a laboratory? A good lab will have advanced equipment providing for a more accurate assessment. Certain characteristics, such as treatments and enhancements, will only be detected and disclosed by a specialist laboratory.

Without a diamond grading report, unscrupulous dealers are able to sell treated, poorly made and incorrectly graded diamonds to unsuspecting customers.

A diamond grading report should include a plotted diagram of your diamond and all significant characteristics, including cut, color, clarity, and carat weight. The report will also describe the diamond’s shape, exact measurements, proportions and percentages as well as grade the overall proportions, symmetry and polish. It should also comment on the characteristics like fluorescence, graining, and any notable characteristics of the diamond. A good laboratory will also determine whether the diamond has been treated. Treatments to enhance the colour and purity of the diamond significantly reduce the value of the diamond. By international standards, these treatments should be disclosed.

A certificate is an objective expert opinion. Certification of a diamond is a safeguard for the consumer as it is verification of your diamond's authenticity and specific characteristics. Therefore, the certification in itself is a valuable document.

Click here to learn about our certificates.

latest news

Tuesday 21 March, 2017

59.6 CARAT VIVID PINK DIAMOND

Sotheby's plans to auction the famous "Pink Star" diamond an internally flawless, fancy vivid pink stone at its sale in Hong Kong on April 4.

Wednesday 8 March, 2017

GIA FINDS SIGNIFICANT UNDISCLOSED SYNTHETICS

The Gemological Institute of America (GIA) recently uncovered an unusually large number of undisclosed synthetic diamonds mixed in with natural melee diamonds, the lab confirmed with Rapaport News on Monday.

Tuesday 21 February, 2017

DE BEERS PROFIT JUMPS AS DIAMOND MARKET STABILISES

Profit more than doubled for De Beers last year as trading conditions in the diamond-manufacturing sector improved and inventory levels stabilized.

Wednesday 14 December, 2016

DCLA DIAMONDS HAS LAUNCHED

Buying a diamond can be a difficult process.

Thursday 17 November, 2016

PINK DIAMOND SELLS FOR $18M AT CHRISTIE’S GENEVA

Christie’s a pink diamond at its Magnificent Jewels auction in Geneva on Tuesday at $2 million per carat.

Wednesday 9 November, 2016

BAIN CAPITAL AND BOW STREET TO ACQUIRED BLUE NILE

In a surprise announcement, online jeweller Blue Nile has entered into an agreement to be acquired by an investor group managed by Bain Capital Private Equity and Bow Street LLC.

Thursday 3 November, 2016

GRAFF SHOWCASES THE GRAFF VENUS

The 118.78 carat type IIa diamond with no fluorescence and an excellent polish and symmetry. Is a record for a heart shape.